Digital Marketing & Social Media

The Digital Marketing & Social Media programme enables learners to master the digital tools and strategies essential to growing a company's visibility and performance.

In a highly digitalised environment, companies must adapt their communication and marketing strategies to new consumer behaviours.

This module provides a comprehensive understanding of digital marketing, social media and online acquisition levers, in line with the BTS, DCG and DSCG frameworks.

• Understand the challenges of digital marketing
• Develop a digital communication strategy
• Use social media for professional purposes
• Create content tailored to each platform
• Build a company's online visibility
• Analyse the performance of digital campaigns

• Development of a digital strategy
• Social media management
• Content creation
• Performance analysis (KPIs)
• Use of digital tools
• Digital communication

• Introduction to digital marketing
• Digital channels (website, social media, email, etc.)
• Social media (LinkedIn, Instagram, Facebook, TikTok, etc.)
• Content strategy
• Search engine marketing (SEO / SEA – overview)
• Online advertising (overview)
• Social media management tools
• Performance analysis (KPIs, analytics)
• Case studies and role-play simulations

• BTS students (MCO, NDRC, GPME, etc.)
• DCG / DSCG students
• Individuals undergoing professional retraining
• Entrepreneurs or employees wishing to grow their visibility

• Bac level recommended
• Comfort with digital tools
• Interest in marketing and communication

• Theoretical and practical lessons
• Real-life case studies
• Content creation workshops
• Role-play simulations
• Tutorials
• Individual coaching

• Case studies
• Practical exercises
• Multiple-choice tests
• Digital projects
• Continuous assessment

• Digital communication officer
• Junior community manager
• Digital marketing assistant
• Development of personal or entrepreneurial projects

• BTS MCO / NDRC
• DCG
• DSCG
• Specialised programmes in digital marketing or communication

This programme is accessible to people with disabilities. Reasonable adjustments can be offered according to needs, in coordination with the Fortitude Academy disability officer.

• A programme aligned with market needs
• Concrete, practice-oriented approach
• Use of professional tools
• Real-life case studies
• Personalised support